API stands for Application Programming Interface. It is a set of rules and protocols that allows different software applications to communicate with each other. An API defines the way in which a developer can request services from an application and how the application should respond to those requests.
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AOV stands for Average Order Value, which is a metric used in e-commerce to measure the average dollar amount spent by customers during a transaction. It's calculated by dividing the total revenue by the number of orders.
Annual Recurring Revenue (ARR) is a metric used by businesses to measure the total revenue that is expected to be generated from their recurring subscription-based customers over a period of one year. ARR is an important metric for businesses that rely on subscription-based revenue models, such as Software-as-a-Service (SaaS) companies, as it provides insight into the company's revenue growth potential and the health of their customer base.
Analytics refers to the process of using data, statistical and quantitative analysis techniques, and computational methods to extract insights, identify patterns, and gain knowledge from large and complex data sets. The goal of analytics is to use data to inform decision-making, solve problems, and optimize processes.
AI stands for Artificial Intelligence, which refers to the ability of machines to perform cognitive tasks that are typically associated with human intelligence, such as learning, reasoning, perception, and problem-solving.
A/B testing is a statistical technique that compares two versions of a webpage, app or marketing campaign to determine which performs better in achieving a specific goal. It allows organizations to make data-driven decisions to improve their products, services, or marketing strategies.
Brick and mortar refers to physical stores or businesses that have a physical presence in a physical location, such as a storefront or office building. The term is often used to contrast with online or e-commerce businesses, which operate exclusively over the internet.
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Bounce rate refers to the percentage of website visitors who leave a website after viewing only one page. In other words, these visitors "bounce" from the website without engaging further.
Banners refer to visual advertising units displayed on websites, social media platforms, or other digital channels. Banners typically include images, text, and links to a specific website or landing page. The purpose of banners is to attract the attention of potential customers and drive traffic to a specific website or product.
B2C stands for Business-to-Consumer and refers to the exchange of goods and services between businesses and individual consumers.
B2B stands for Business-to-Business and refers to the exchange of goods and services between businesses rather than between businesses and consumers.
Customer retention refers to the ability of a business to keep its existing customers engaged and loyal to the brand over time. It is a measure of how well a company is able to maintain relationships with its customers and ensure repeat business.
Customer loyalty refers to the tendency of customers to repeatedly purchase from a particular brand or company, as a result of positive experiences with the brand, its products or services. It represents the willingness of customers to continue to do business with a particular company, and is a crucial factor in the success of any business.
CTR stands for click-through rate. It is a metric that measures the number of clicks on a specific link or call-to-action, divided by the number of times that link or call-to-action was viewed or served (impressions). It is typically expressed as a percentage.
CTA stands for Call to Action, which refers to any message or element on a website or marketing material that encourages the viewer to take a specific action. The main goal of a CTA is to convert website visitors or marketing leads into customers by prompting them to engage with a brand or complete a desired action.
CRM stands for Customer Relationship Management, which is a software system that helps businesses manage and analyze interactions with their customers and prospects. It is designed to improve customer relationships and enhance customer retention by enabling businesses to track customer interactions across multiple channels, such as email, phone, social media, and more.
CPC stands for Cost per Click, which is a type of digital advertising model where advertisers pay each time someone clicks on their ad. CPC is an essential metric for measuring the success of online advertising campaigns and is calculated by dividing the total cost of the ad campaign by the number of clicks it generated.
Conversion refers to the process of converting a website or app visitor into a customer. It is typically measured as a percentage of the total number of visitors who take a specific action, such as making a purchase, filling out a form, or subscribing to a service. The action that a website or app is trying to convert visitors into taking is often referred to as a "conversion goal".
Conversational search refers to the use of natural language queries in search engines and other online platforms. Rather than typing in specific keywords or phrases, users can ask questions or make requests in a more conversational way, using language that is more similar to how they would communicate with another person.
Consumer intent refers to the intention of a customer to take a specific action, such as making a purchase or seeking information. It is often determined by analyzing various data points, such as search history, browsing behavior, and social media activity.
Consumer experience (CX) refers to the overall experience that a customer has with a brand, including all interactions and touchpoints, both online and offline. It encompasses every aspect of the customer journey, from initial awareness and discovery to purchase and post-purchase support.
Collection page filters are tools used on e-commerce websites to allow customers to refine their search results by applying various filters. These filters typically include options such as size, color, price range, and product category.
In retail and e-commerce, a collection refers to a group of related products or items that are grouped together and marketed as a cohesive set.
CLV stands for Customer Lifetime Value, which is a metric that calculates the total revenue a business can expect to generate from a customer over the course of their relationship with the business.
Churn refers to the rate at which customers or subscribers stop using a company's product or service. It is typically measured as a percentage of the total number of customers or subscribers. High churn rates can indicate that a company's product or service is not meeting the needs or expectations of its customers, or that its competitors are offering a better product or service.
A category is a grouping of products or services that share common characteristics or attributes. Categories are used to organize and simplify the shopping experience for customers, making it easier for them to find and compare products.
A catalog is a comprehensive list or database of products, services, or information that a business offers. Catalogs can be printed or digital, and they provide a way for businesses to showcase their offerings and make them easily accessible to customers.
Cart abandonment rate refers to the percentage of online shopping carts that are abandoned by shoppers without completing their purchase. It is calculated by dividing the number of completed purchases by the total number of shopping carts initiated during a specific period.
CAC, or customer acquisition cost, refers to the amount of money a business spends to acquire a new customer. It is calculated by dividing the total cost of sales and marketing efforts by the number of new customers acquired during a specific period.
DTC or D2C (Direct-to-Customer) refers to a business model where a company sells its products or services directly to consumers, bypassing traditional intermediaries such as wholesalers, distributors, and retailers.
Drop shipping is a retail fulfillment method in which a store does not keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. The store typically sets the price for the item and takes care of customer service and returns, while the supplier or manufacturer handles the shipping and handling of the product.
Exact match is a type of keyword match type used in search engine advertising where the ad is triggered to appear only when a user types in the exact same keyword or phrase that the advertiser has specified. This means that the search query and the keyword must match exactly, including any variations in word order, punctuation, or spelling.
Fuzzy search is a type of search algorithm that allows for imprecise matching of search terms, in contrast to exact or strict matching. It is particularly useful in ecommerce, where users may have trouble spelling or describing a product accurately.
In ecommerce, filters are tools that allow customers to narrow down their product searches by selecting specific criteria such as brand, price range, size, color, and features. These filters help customers quickly find the products that meet their specific needs and preferences.
Federated search is a search technology that allows users to simultaneously search multiple, distinct information sources or databases through a single search interface. It involves the integration of search results from multiple sources into a single set of results that is presented to the user.
Faceted search, also known as faceted navigation or guided navigation, is a search technique that uses faceted metadata to help users refine and filter their search results. Faceted search organizes information into categories or facets, such as price, size, color, brand, and other attributes, and allows users to narrow down their search results by selecting one or more facets.
A facet is a type of filtering or navigation tool used in search engines or e-commerce websites to help users refine their search results by applying specific attributes or characteristics to the items they are searching for. Facets are typically displayed as a list of clickable options, such as price range, color, size, brand, etc.
Geo targeting in ecommerce is the practice of delivering personalized content, products, and offers to website visitors based on their geographic location. It involves using data such as IP address, device location, or user registration information to determine a visitor's location, and then tailoring the ecommerce experience to suit their needs.
The home page in ecommerce refers to the main landing page of an online store where visitors first arrive when they access the website. It serves as the gateway to the rest of the site and provides an overview of the store's products, services, and promotions.
Inventory in ecommerce refers to the stock of products or goods that a business has on hand and is available for sale to customers through its online store. Inventory management is a critical aspect of ecommerce operations, as it impacts the ability of a business to fulfill customer orders, maintain customer satisfaction, and maximize revenue.
Insights in ecommerce refer to the meaningful and actionable information that can be derived from analyzing data related to the behavior of users on an online store. The insights can help businesses to make informed decisions about their marketing, sales, and customer service strategies to improve the overall performance of their online store.
Indexing in ecommerce refers to the process of creating an index of all the content on a website, such as product pages, category pages, and blog posts. This index is used by search engines to quickly and efficiently retrieve relevant content in response to user search queries.
Keyword matching refers to the process of matching user search queries or keywords with relevant product listings on an ecommerce website. This process is typically used in search engine optimization (SEO) and search engine marketing (SEM) to improve the relevance of search results and increase the likelihood of converting website visitors into customers.
Keyword in ecommerce refers to a word or phrase that describes a product, service, or category that a business offers through its online store. Keywords are used in various aspects of ecommerce, including search engine optimization (SEO), paid advertising, and product categorization.
Long-tail keywords in ecommerce refer to longer, more specific keyword phrases that typically have lower search volume but higher intent to purchase. These phrases are often used by consumers who have a specific product or solution in mind and are searching for it using more detailed or specific terms.
A landing page in ecommerce is a web page specifically designed to encourage a specific action, such as making a purchase or signing up for a newsletter. The landing page is typically accessed through a link, ad or search engine result and it is separate from the main website.
Merchandising refers to the actions taken by businesses to promote, display and sell their products. This includes things like product placement, product displays, and in-store promotions. It's a process of visualizing the products in a way that can entice the customers to purchase the products.
A marketplace is a platform or environment where buyers and sellers can come together to exchange goods or services. They can be physical (e.g. a farmer's market) or digital (e.g. Amazon or Etsy).
Margins in ecommerce refer to the difference between the cost of producing or acquiring a product and the price at which it is sold. This difference is typically expressed as a percentage of the selling price and represents the profit margin for the business.
Machine learning (ML) is a subset of artificial intelligence that involves the use of algorithms and statistical models to enable computer systems to improve their performance on a specific task through experience. Essentially, ML allows computer systems to learn from data and improve their performance over time without being explicitly programmed.
Natural Language Processing (NLP) is a branch of Artificial Intelligence (AI) that deals with the interaction between computers and human languages. NLP is used to analyze, understand, and generate human language in a way that can be used to perform various tasks such as text translation, text summarization, sentiment analysis, and more.
Neural search is a type of search technology that uses machine learning algorithms to understand and interpret natural language queries, and to provide more accurate and relevant search results. The technology is based on neural networks, which are a type of machine learning algorithm that are designed to mimic the function of the human brain.
A navigation bar, also known as a menu bar, is a graphical user interface element used to provide users with links to different pages or sections of a website. Typically displayed horizontally across the top of a website, the navigation bar allows users to easily navigate and access different sections of a website.
An online store is a website or platform that allows businesses to sell their products or services to customers over the internet. Online stores can range from small independent businesses selling a few products to large retailers offering thousands of items across multiple categories.
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Product ranking is the process of ordering a list of products based on their relevance or importance to a particular user or context. It is used by various e-commerce platforms to display the most relevant products to users, thereby improving the chances of a user making a purchase.
Product listing refers to the process of creating and displaying product information on various sales channels, such as e-commerce platforms or physical retail stores. It includes product descriptions, images, prices, and other relevant details that can help potential customers make informed purchasing decisions.
In ecommerce, a product category refers to a grouping of similar products based on their features, characteristics, and intended use. Product categories help customers to navigate through a large inventory of products by providing a clear structure and logical organization
POS, or Point of Sale, refers to the physical location where a customer makes a payment for goods or services at a retail store, restaurant, or other business establishment. It is the system used by businesses to process transactions, record sales data, and manage inventory.
Phrase match is a type of keyword matching used in search engine marketing, where an ad will only be shown if a user's search query contains the exact phrase or a close variation of the phrase specified by the advertiser.
Retail refers to the process of selling goods or services to consumers through physical or digital channels. It involves the buying and stocking of inventory, managing supply chain operations, and creating a compelling shopping experience for customers.
Relevance is the measure of how closely a particular item or information matches a user's needs or interests. It is an essential concept in information retrieval and recommendation systems, where the goal is to provide users with the most relevant results or recommendations.
A synonym layer is a component of a search engine that maps synonyms of search terms to the corresponding primary term, allowing search queries to be expanded and more comprehensive results to be returned.
A string-based search engine is a search engine that matches search queries based on exact string matching. This means that the search engine looks for the exact sequence of characters entered in the search query, without taking into account the context or meaning of the words used.
Site search is a feature that allows users to search for specific information or content within a website. This feature is usually implemented as a search bar or box on the website, where users can enter keywords or phrases to find relevant results.
Semantic search refers to the use of natural language processing (NLP) and artificial intelligence (AI) to understand the intent behind a user's search query and provide more accurate and relevant search results. Semantic search aims to go beyond keyword matching and take into account the meaning behind the words used in a search query.
"Searchandising" is a combination of the words "search" and "merchandising," and it refers to the practice of using search data to influence product merchandising and sales. Searchandising aims to create a personalized and seamless shopping experience for customers by using search data to improve product discovery and relevance.
A search term, also known as a keyword or query, refers to the word or phrase that a user types into a search engine in order to find information on a particular topic. Search terms are used by search engines to match user queries with relevant web pages.
Search intent refers to the underlying motivation or goal behind a user's search query. It is the reason why a user types a particular query into a search engine and what they hope to achieve by doing so.
Search Engine Results Page (SERP) is a webpage displayed by a search engine in response to a search query. It contains a list of web pages that are deemed relevant to the user's search query and are ranked based on their relevance and authority.
A search bar is a graphical user interface element that allows users to input a search query to retrieve relevant information or content. It is commonly found on websites, applications, and operating systems.
SaaS stands for Software as a Service, which is a cloud-based software delivery model in which software applications are hosted by a third-party provider and made available to customers over the internet on a subscription basis.
UX, or User Experience, refers to the overall experience that a user has when interacting with a product or service. This includes how easy it is to use, how visually appealing it is, and how well it meets the user's needs and expectations.
UI, or User Interface, refers to the visual and interactive components of a digital product or service that users interact with. This includes the layout, design, and functionality of buttons, menus, and other visual elements that users use to navigate and interact with the product.
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