Analytics refers to the process of using data, statistical and quantitative analysis techniques, and computational methods to extract insights, identify patterns, and gain knowledge from large and complex data sets. The goal of analytics is to use data to inform decision-making, solve problems, and optimize processes.


Analytics has significant implications for numerous industries, including finance, healthcare, retail, marketing, and sports. It can help businesses make informed decisions, optimize processes, and gain a competitive advantage.

Use Cases

Predictive maintenance is a powerful use case of analytics that enables businesses to optimize their operations, reduce costs, and increase productivity. Similarly, some other use cases of analytics involves sales forecasting and inventory management in retail, customer segmentation and targeting in marketing, patient diagnosis and treatment planning in healthcare and performance analysis and player evaluation in sports.