CTR stands for click-through rate. It is a metric that measures the number of clicks on a specific link or call-to-action, divided by the number of times that link or call-to-action was viewed or served (impressions). It is typically expressed as a percentage.


The significance of CTR is that it is a key metric for measuring the effectiveness of online advertising and marketing campaigns. A high CTR indicates that the ad or call-to-action is resonating with its target audience and effectively driving them to take action. It also helps to determine the relevance and effectiveness of ad copy and the targeting of the ads.

Use Cases

A common use case for measuring CTR is in online advertising, where companies track the number of clicks on their ad divided by the number of times the ad was served (impressions). This information can be used to optimize ad copy, targeting, and placement to improve the performance of the campaign.In email marketing campaigns, CTR is used to measure the effectiveness of the subject line and the content of the email in encouraging recipients to open the email and click on the links.In Search Engine Optimization, CTR is also used to measure the effectiveness of the title and meta description in encouraging people to click on the search result.

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