Keyword matching refers to the process of matching user search queries or keywords with relevant product listings on an ecommerce website. This process is typically used in search engine optimization (SEO) and search engine marketing (SEM) to improve the relevance of search results and increase the likelihood of converting website visitors into customers.
The significance of keyword matching in ecommerce lies in its ability to connect potential customers with the most relevant products or services. By matching user search queries with relevant product listings, businesses can improve the user experience on their website, increase engagement and ultimately, drive sales.
One use case for keyword matching is Search engine optimization (SEO): Optimizing product descriptions, category names, and other content on an ecommerce website with relevant keywords and ensuring that the website’s search function matches relevant products to user search queries can improve the website's search engine rankings and increase visibility to potential customers.Keyword matching can also be used for product recommendations bysing customer search queries and past purchase history to suggest relevant products.