In ecommerce, filters are tools that allow customers to narrow down their product searches by selecting specific criteria such as brand, price range, size, color, and features. These filters help customers quickly find the products that meet their specific needs and preferences.
Filters are significant in ecommerce because they improve the relevance and accuracy of search results, which increases the likelihood of customers finding products they want to buy. They also help reduce the amount of time customers spend browsing through products, which can improve conversion rates and customer satisfaction.
In Clothing and Fashion, filters can be used to sort products by size, color, material, brand, style, and price range. For example, a customer looking for a specific size or color of dress can use filters to narrow down the options and find exactly what they want.Another use case could be Electronics and Appliances: Filters can be used to sort products by features, such as screen size, processor type, storage capacity, and connectivity options. For example, a customer looking for a laptop with a specific processor type and amount of storage can use filters to find products that meet their requirements.