Merchandising refers to the actions taken by businesses to promote, display and sell their products. This includes things like product placement, product displays, and in-store promotions. It's a process of visualizing the products in a way that can entice the customers to purchase the products.
The significance of merchandising is that it can greatly impact the sales and revenue of a business. By effectively merchandising products, businesses can increase customer interest and desire for their products, leading to higher sales. Additionally, it can also help businesses to create a brand image and to differentiate themselves from their competitors.
A common use case of merchandising is in retail stores, where products are displayed in a visually appealing way to attract customers. Other examples include window displays, POP displays in supermarkets, product placement in movies and TV shows, and product showcases on e-commerce websites.