Bounce rate refers to the percentage of website visitors who leave a website after viewing only one page. In other words, these visitors "bounce" from the website without engaging further.
The significance of bounce rate lies in its ability to provide insight into website performance and user behavior. By analyzing bounce rate, businesses can identify areas for improvement and take steps to optimize their website for better user engagement and conversion rates.
Bounce rate is a critical metric for website performance analysis and user engagement. By monitoring and analyzing bounce rate, businesses can identify areas for improvement and take steps to optimize their website for better user engagement and conversion rates. Some use cases of bounce rate include website performance analysis, content optimization and user experience improvement.