Keyword in ecommerce refers to a word or phrase that describes a product, service, or category that a business offers through its online store. Keywords are used in various aspects of ecommerce, including search engine optimization (SEO), paid advertising, and product categorization.
The significance of keywords in ecommerce lies in their ability to connect potential customers with relevant products or services. By using the right keywords in product descriptions, category names, and advertising campaigns, businesses can increase their visibility and attract more qualified traffic to their online store.
One use case for keywords in ecommerce is search engine optimization (SEO). For example, let's say a business sells organic skincare products through its online store. By optimizing product descriptions and other content on the website with relevant keywords, such as "organic skincare," "natural skincare," and "vegan skincare," the business can improve its search engine rankings for those keywords. This can increase the visibility of the website to potential customers who are searching for those terms, ultimately leading to more traffic and sales. Relevant keywords can also be used in paid search to display advertising campaigns or in product categorization make it easier for customers to find what they're looking for.