What are Shopify collections and how to set them up (a complete guide)

January 4, 2023
Shopify collections and how to set them up (a complete guide)

If you run a Shopify store, chances are you have hundreds or even thousands of products to display on your website. While options are good, consumers want to find relevant products fast. And collections are a brilliant way to do that. 

Shopify collections allow you to organize your products and make it easy for customers to find what they're looking for on your store. 

What are Shopify Collections? 

Essentially, collections are groups of products that you can create on your shop to make it easier for customers to find what they're looking for. For example, if you sell clothes, you might want to create separate collections for men's clothing, women's clothing, and children's clothing.

You can use collections to group products by type, season, occasion, or any other way that makes sense for your business. Here are some examples:

So how are collections different from your product catalog? The main difference between Shopify collections and product catalogs is that Shopify collections are designed to help you organize and showcase your products in a specific way to build a pleasant browsing and shopping experience. On the other hand, product catalogs are designed to help you manage your inventory.

So why should you optimize your Shopify collections? 

Here are three good reasons why you should invest in optimizing your Shopify collections to leave your prospects with an incredible shopping experience - 

Collections also make it easy to change the order in which products are displayed on your store, so you can highlight new arrivals or seasonal items. You can also use Shopify collections to develop dynamic pricing strategies. For example, you could create a collection of clearance items and offer discounts on those items to move them quickly.

Types of Shopify Collections

Shopify supports two types of collections -

These include conditions like product type, price, vendor, or tag. For example, you could create a rule that says "all products tagged with 'new' should be added to the 'New Arrivals' collection." Once rules are created, Shopify will automatically add (or remove) products from the appropriate collections as needed.

Automated collections are also flexible, so you can change the conditions as needed and even have multiple automated collections with different criteria.

Components of Shopify Collections 

Let’s take a look at the different components of Shopify collections -

How to add Collections to your Shopify store 

To add a collection to your Shopify store:

  1. From your Shopify admin, go to Products > Collections.
  2. Click the Add collection button.
  3. Enter a name and description for your collection.
  4. Choose whether your collection is visible or hidden. Hidden collections are only visible to people who know the URL (for example, if you promote them in an advertisement).
  5. Select the products that you want to add to the collection, or click the Add all products link to add all of your products at once.
  6. Click ‘Save collection’.

Conclusion - Boost your navigation experience with Shopify Collections

Shopify Collections are an important part of building a user-friendly and interactive navigation experience on your e-commerce store. Add to that the superior organization of your products, thanks to collections. For businesses that want to thrive in this hypercompetitive e-commerce environment, using Shopify collections should be considered as a hygiene check when it comes to navigation and merchandising.