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March 15, 2024

Shopify Search & Discovery: the app for search, filters, and much more

Author imaage
Tamilselvi Ramasamy
Associate Growth Manager
Shopify search and discovery, Search and Discovery, Shopify Search and Discovery App

In today's online market, having an effective search and discovery system is crucial for any online store. Customers rely on quick and relevant search results to find what they need efficiently. With the Shopify Search & Discovery app, you can enhance your online store experience by providing accurate search results and empowering your customers to discover products easily.

Shopify Search and Discovery is more than just a search and discovery app; it's a powerful tool that improves the overall shopping experience for your customers. By integrating advanced search terms and filters, this app ensures that users find exactly what they're looking for, leading to higher satisfaction rates and increased sales for your online store.

In the following sections, we'll dive deeper into the features and benefits of this app, exploring how this app can transform your online store and drive growth.

Shopify search and discovery

What does it do?

This app goes beyond traditional search and discovery tools by employing intelligent algorithms to analyze user behavior and preferences. By understanding search terms and browsing history, Shopify Search & Discovery delivers relevant search results tailored to each individual user. This personalized approach not only improves the user experience but also increases the likelihood of conversion.

Furthermore, the application is not limited to just search functionality. It also offers additional features such as dynamic filters, autocomplete suggestions, and sorting options.

With this app you can help customers find the right products by reducing friction and offering an optimized experience.

Search & Discovery app functionalities!

Now let's learn about some customizable functions of this application which will help you increase your business.

  1. Customize product filters.
  2. Customize on site search results.
  3. Customize product recommendations.

Let's understand them one by one.

1. Customize product filters.

With Shopify Search & Discovery app, you have the flexibility to customize product filter according to your specific requirements. Whether it's by category, price range, or other attributes, you can tailor filters to ensure that customers can easily narrow down their search and find the products they're looking for.

Below are the five default filter options available in this app.

However, you can display up to 25 filters for your store using product variants and metafields.

  1. Product variants - color and size etc.
  2. Metafields - ability to be more specific and organized than using tags.

This level of customization ensures that your search settings align perfectly with your store's offerings.

2. Customize on site search results.

Another key functionality of the app is the ability to customize on-site search features and results based on customer searches. You can prioritize certain products, categories, or promotions to appear at the top of search listings, ensuring that users are presented with the most relevant and compelling options.

It involves leveraging a sophisticated algorithm that considers various factors like product titles, descriptions, tags, and user behavior to deliver accurate search outcomes. Recently, enhancements such as a spell-check feature with typo tolerance and predictive search have further refined the search experience.

There are two key ways this app can empower you to personalize on site search.

1. Product Boosts:

Through merchandising rules, you gain greater control over how products appear in search results, product's position, allowing you to highlight specific items like new arrivals or discounted products. If you will assign specific search terms to your products, you can ensure they rank higher in search results when customers use relevant queries.

This functionality seamlessly integrates with Shopify's algorithm, ensuring that boosted products appear prominently in search results only when they are available for purchase. Out-of-stock products are typically displayed at the end of search results by default but can be adjusted within the Search & Discovery app settings to meet your preferences.

By utilizing these customizable features, you can optimize your on-site search functionality on Shopify, enhancing the user experience and driving better engagement and conversions for your online business.

2. By creating synonym group

Unlock the potential of the Search & Discovery app to create synonym groups across your product catalog. This functionality proves indispensable, particularly when customers employ diverse search terms to find similar items. For instance, while one user may search for "running shoes", another might input "athletic footwear," despite the product being labeled as "sneakers." Thanks to the synonym groups feature, the app seamlessly recognizes these interchangeable terms, ensuring users receive pertinent search results.

This capability not only streamlines the search process but also enriches the overall user experience, facilitating customers in easily locating precisely what they desire. By adeptly managing synonym groups, you can enhance the chances of customers discovering products aligned with their preferences, ultimately driving heightened engagement and conversion rates for your store.

3. Customize Product Recommendations

It also allows you to customize product recommendations based on user behavior and preferences. By analyzing browsing history and purchase patterns, the app can suggest personalized recommendations to users, increasing the likelihood of conversion and enhancing the overall shopping experience.

It can be a very powerful tool to enhance cross-selling (whether related products or complementary products) and thereby increasing the value of shopping carts.

Tips to enhance your search functionality

Enhancing the search functionalities of your Shopify store is essential for providing a seamless shopping experience for your customers. Belowe are three practical tips to optimize your search and discovery capabilities.

1. Utilize Descriptive Product Titles

Ensure that your product titles are descriptive and include relevant keywords. This helps the search algorithm accurately match user queries with the products in your catalog.

2. Implement Advanced Filters

Take advantage of advanced filtering options to allow customers to refine their search results based on specific criteria such as price, size, color, and brand. This makes it easier for users to narrow down their options and find exactly what they're looking for.

3.Enable Autocomplete Suggestions

Enable autocomplete suggestions to assist users as they type their search queries. This feature not only speeds up the search process but also helps users discover products they may not have considered.

Frequently Asked Questions (FAQs)

1. How does this app improve my store performance?

It enhances your Shopify store by providing advanced search functionalities, personalized recommendations, and customizable filters. This leads to improved user experience, higher engagement, and increased sales.

2. Is predictive search available in this app?

Yes, predictive search is a feature of the app. It anticipates search related queries as user's type, providing instant suggestions and accelerating the search process for users.

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