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March 26, 2024

Unlocking the Power of Shopify Custom Search for Online Store Owners

Author imaage
Tamilselvi Ramasamy
Associate Growth Manager
Shopify custom search, Shopify search results, Shopify search

Are you familiar with the frustration of struggling customers and lost sales? A poorly functioning search bar can be a major headache for online store owners. When shoppers can't find what they're looking for, your business misses out on valuable conversions. But what if there was a solution to revolutionize your Shopify store's search organically?

Shopify's search feature is designed to help buyers navigate products, articles, and pages within your shop. As your store grows and becomes more complex, custom search options become invaluable. They allow shop owners to tailor search results, ensuring that customers can easily find the products they need, ultimately turning frustrated customers into happy buyers.

Customized search

The need for customization in search results

In today's bustling online marketplace, Shopify search functionalities play a pivotal role in the success of online stores. With the increasing demand for personalized shopping experiences, the need for customization in search has become more evident than ever.

Customers expect quick and accurate results when they search for products on an online store. However, generic search systems often fall short in delivering relevant outcomes tailored to individual preferences.

Customization allows businesses to fine-tune their search functionalities according to their unique offerings, Shopify theme and ensure that customers find what they're looking for. By implementing custom search solutions, store owners can enhance user experience, increase engagement, and ultimately drive sales.

By unlocking the power of custom search, online store owners can gain valuable insights into customer behavior and preferences. Through advanced analytics and tracking tools like google analytics, businesses can identify popular search terms, trending products, and areas for improvement.

How to customize Shopify search results

Shopify store owners have access to a tool that enables them to personalize Shopify search results. This tool proves invaluable when aiming to showcase users' additional products related to their search queries, facilitating the discovery of relevant items effortlessly.

For customization you need to understand some basic search liquids for your knowledge. The main three ways to customize the Shopify search results using search liquids are stated below.

  1. Unavailable products online
  2. Customized Products
  3. Partial word matching results

Let's understand them!!

1. Unavailable products online

One common challenge for online store owners is managing unavailable products. With custom Shopify search, you can effectively handle this issue by customizing how unavailable products are displayed in search results. By providing clear messaging or alternative product suggestions, you can improve user experience and reduce frustration.

In your theme code, utilizing the "unavailable-products" feature provides flexibility. You can opt to show all results, hide unavailable items, or list them last. By default, Shopify lists unavailable products last, ensuring available and relevant items take precedence. To customize this behavior, simply adjust the settings in the "search.liquid" file according to your preferences.

2. Customized products

Customizing Shopify search results to highlight personalized or unique products is a notable advantage of Shopify's custom search feature. With the "search.liquid" tool, you can tailor search results according to your preferences, offering a seamless browsing experience for customers.

In your theme code, the "type" parameter plays a pivotal role in dictating what appears in search results. You have the flexibility to choose from three options: Product, Article, and Page. This parameter can be adjusted to include one or multiple options, allowing you to curate search results to match user intent effectively.

For instance, suppose your store predominantly offers products and articles. In that case, specifying "product, article" in the "type" parameter ensures that only relevant results from these categories appear in search results. Alternatively, including all three options enables users to access a diverse range of products, articles, and pages matching their search query.

Whether it's managing unavailable products, showcasing personalized items, or enhancing storefront search functionality, Shopify Custom Search provides the flexibility to edit code and display results according to your preferences.

3. Partial word matching results

Improving the functionality of Shopify custom search involves incorporating partial word matching, a feature that significantly enhances search precision and relevance. This functionality ensures that even when users input misspelled or incomplete search terms, they can still discover pertinent products, thereby enriching their search experience and bolstering engagement and conversions on your store.

To optimize the use of partial word matching, consider its application in search results. This capability broadens search results to encompass words matching the search query and endeavors to complete the last word of the query.

For example, a search for "summer dresses" would present results containing the word "summer" and items starting with "dress."

By integrating partial word matching, you aim to furnish users with a wider array of search results, potentially introducing them to products they might not have otherwise encountered. You can tailor search results to include partial word matches by leveraging the "prefix" option in your theme's code.

Within this option, you can choose between "last," which delivers results for the last search term, and "none," which disables partial word matching. While the default setting for search results is "none," you can personalize this functionality by incorporating a hidden field within the "search.liquid" file.


In conclusion, Custom Search offers a solution to the frustrations of both customers and store owners alike. By enabling customization in the results and providing valuable insights into customer behavior, this tool enhances user experience and boosts conversions.

With features like managing unavailable products and implementing partial word matching, it empowers the store owners to optimize their search experience and stay competitive in the e-commerce market. Embrace the power of custom search of Shopify to revolutionize your online store and drive success.

Frequently Asked Questions (FAQs)

1. How does it differentiate itself from Shopify search and discovery app in the Shopify App Store?

Unlike conventional search systems, Custom Search empowers store owners to fine-tune the results, ensuring tailored outcomes aligned with individual customer preferences. Its features, such as managing unavailable products and implementing partial word matching, make it different from Shopify Search and Discovery app and a versatile tool for optimizing the search experience on Shopify stores.

2. Does it include predictive search functionality?

Yes, it offers predictive search functionality to enhance the user experience on online stores. Predictive search anticipates user queries as they type, providing instant suggestions and accelerating the search process for users. By leveraging advanced algorithms and tracking user behavior, Shopify Custom Search delivers relevant results in real-time, ultimately improving engagement and increasing conversions on Shopify stores.

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