February 23, 2023

Importance of Product Tags and How it helps in E-commerce

Author imaage
Hiya Chaplot
Associate Growth Manager
Importance of Product Tags and How it helps in E-commerce

Shopify has come a long way since it first started out as a platform for selling snowboarding equipment online in 2006. Today, Shopify is one of the leading ‘all-in-one’ ecommerce platforms in the world, powering businesses of all sizes in over 175 countries! In fact, the growth has been astounding in that Shopify today captures 10% of the global ecommerce platform market. 

Shopify has always been focused on making it easy for businesses to sell online, and that hasn't changed. One of the ways Shopify does this is by allowing businesses to add product tags to their products.  Product tags play a very important role in Shopify's ecommerce platform and help businesses categorize and manage their products more effectively.

How important product tags are

What are product tags? 

Product tags are labels that you can add to your products to help keep them organized. They can be used to categorize products, track inventory, and more. Tags can also be used to create discounts and promotions. They are also known as searchable attributes, and they help shoppers narrow down their search results to find the perfect product match.

Product tags can include parameters like size, color, material, style, seasonality, and more. Most online stores allow customers to filter products by tag, which makes it easier for them to find what they’re looking for. Product tags can also help you attract new customers. When potential customers search for certain keywords on a search engine, your tagged products will appear in the results. This increased visibility can lead to more sales and more loyal customers.

When used well, product tags can be a powerful tool to help increase your average order value and boost your conversion rate.

Why should you use product tags? 

There are several reasons why you should be using product tags to make your ecommerce store more organized and user-friendly. One of those reasons is 'helping customers with filtered search'. Product tags can be used to filter search results on Shopify. For example, if a customer is looking for men's shirts, they can use the "men's" tag to filter their search results. This is a great way to help customers find what they're looking for, and it can also help you keep track of your inventory.

Product tags can also be used to create collections on Shopify. For example, if you have a Shopify store where you sell clothing with thousands of SKUs, product tagging can be an excellent way to organize inventory and make your products more accessible to shoppers. Seasonal tags such as ‘black friday’ sale, ‘fall collection’, ‘winter sale’ are some examples of product tags when you want to boost seasonal collections. 

Another compelling reason is the enhancement of customer engagement and personalization. By strategically applying tags, you can create a more personalized shopping experience for your customers. For instance, tags like "bestsellers" or "recommended for you" can help showcase popular products or items tailored to a customer's preferences. This level of customization not only increases customer satisfaction but also encourages repeat visits to your ecommerce store.

Moreover, utilizing product tags can significantly impact your marketing strategies. Tags related to product attributes, such as "organic," "sustainable," or "made in USA," can cater to specific customer preferences and values. This allows you to align your marketing efforts with the interests of your target audience, ultimately attracting and retaining customers who resonate with your brand values.

Additionally, the use of product tags contributes to a seamless and efficient backend management system. As your inventory expands, tags become indispensable for categorizing and tracking products. This not only streamlines inventory management but also facilitates a quicker response to market trends and demands. In turn, this agility can give your ecommerce business a competitive edge in the dynamic online marketplace.

Adding product tags to your ecommerce website

There are two main ways to add tags to your products: manually and automatically.

Manual product tagging is the process of adding tags to products one at a time. This can be done through an ecommerce platform or through a third-party software.

Automatic product tagging is the process of using software to automatically add tags to products. This is often done by connecting to an ecommerce platform and using algorithms to determine which tags should be applied to which products.

Adding product tags on Shopify

Adding product tags to your Shopify store is easy, and it only takes a few minutes. Here's how:

  1. Log in to your Shopify account and go to your Dashboard.
  1. Click on the "Products" tab, and then click on the product that you want to add tags to.
  1. In the "Tags" section, enter the tags that you want to add, separated by commas. For example, if you're selling a shirt, you might want to include tags like "men's shirt," "blue shirt," or "slim fit."
  1. Click "Save" when you're done, and your product tags will be live on your store.

Do more with your tags

How Shopify product tags help your store with On-Page SEO 

Product tags on Shopify do the heavy lifting when it comes to on-page SEO for your store. They help search engines like Google understand what your products are and how they are related to other products on your site. When you add a tag to a product, Shopify will automatically generate a URL for the product page that includes the tag. This URL will be indexed by search engines, helping your product pages rank higher for relevant keywords.

Shopify's built-in tagging system makes it easy to add and manage tags for your products. You can use the default tags provided by Shopify, or create your own custom tags. Creating custom tags allows you to be more specific about the products in your store, which can be helpful for customers who are searching for specific items. Tagging your products also makes it easier to run promotional campaigns and target specific groups of customers. You can use product tags to create special offers, bundle products together, and more.

Automate your tags with third-party

There are a number of Shopify apps that can automatically generate product tags based on various criteria such as product title, description, type, etc. This can save you a lot of time and effort in maintaining your product tags.

In addition, some of these apps also offer other features such as tag management, bulk tag editing, automatic tag generation for new products, etc. These can further streamline your shop's tagging process and improve its overall efficiency.

Some of the benefits of using a third-party app to automate your Shopify product tags include:


Product tags are used in several ecommerce use cases to amp up the overall customer and navigation experience for brands. They offer value to both the consumer and the store owner by helping to design a modern ecommerce store that understands shoppers' needs and streamlines product discovery. 

Talking about search and product discovery, consumers today expect nothing but intuitive search experiences when it comes to ecommerce. This is where AI-powered search engines make a mark with bleeding-edge technologies like Natural Language Processing (NLP) and deep learning algorithms. Zevi is one such platform that offers smart search for ecommerce stores by understanding search intent and organizing results to cater to each user’s unique needs.

Intrigued? Reach out to us to book a demo today. 

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